Kayla Pieh | Director of Marketing
Refreshed & Refocused
Midwestern BioAg has always been known for innovative products, including cutting-edge solutions in biological farming. The legacy of our founder, Gary Zimmer, who pioneered biological agriculture over 40 years ago, remains steadfast in our brand focus to revolutionize agriculture by improving soil health, enhancing farm profitability, and building sustainable farming practices that last.
Our brand is the foundation of our work—it’s a reflection of our mission to bring innovation to agriculture, empower farmers, and drive sustainable profitability for our growers.
The refresh of Midwestern BioAg’s brand mark is an intentional step to align with our mission of revolutionizing agriculture by enhancing soil health and farm profitability through cutting-edge and sustainable solutions. As we celebrate four decades of groundbreaking work in agricultural innovation, we are thrilled to unveil a refreshed logo that marks an exciting new chapter for our company.
Our new look is a reimagined symbol of our commitment to continue revolutionizing agriculture by delivering solutions that work harder for our growers, elevating the expertise of our channel partners, and focusing on a foundation of healthy soil. Embracing the strong characteristics of our midwestern roots, our revitalized brand mark defines strength, approachability, trust, integrity and excellence.
Sustainability and profitability go hand in hand in this era of agriculture, and we’re proud to be at the forefront of this movement. Our new logo and refreshed brand identity serve as a visual reminder of this ongoing commitment to the future of farming through:
As we look ahead to the next 40 years and beyond, we remain dedicated to advancing agriculture and stewarding our rich legacy as a source of industry expertise, inspiration, and innovation. The Midwestern BioAg refreshed brand identity is not just a new design—it’s a reflection of our ongoing journey as an industry leader. This is just the beginning of an exciting new era, and we can’t wait to share it with you.